Many individuals tend to ask themselves if it’s possible to make a living out of blogging. Well, the answer is yes! You can make an income from blogging.Blogging seems like a minefield to start, especially when you have no experience with writing or SEO best practices. But nothing is easy. You have to be dedicated and actually create useful content. Through this, your readers can access thorough and accurate information. This in turn will signal to google your blog is valuable and will help with traffic.
First, you’ll need to come up with a niche. Look at the topics you would like to write about and come up with a name that includes this special niche. Best practice would require you to do ‘keyword research’ to determine which niche has an opportunity for you to compete in. Writing about cars or laptops would be a difficult niche to break into given the competition so keep this in mind. The more specific the niche, the less competitive it should be.
From there, you can sign up to a blogging platform such as Ghost or WordPress. Ghost is quite easy to set up for someone with no coding experience. WordPress is a little more difficult, however it has great flexibility and is a cheaper long term option.
Here are the most popular ways to make money from blogging and see your long-awaited success.
The easiest way beginners can monetize their blogs and earn passive income is by setting up Ads. Many people make one major mistake of bombarding their websites with blinking ads that annoy users and make your site slow. This should be avoided at all costs. Just concentrate on targeted ads that are appealing to your visitors.
Build a Google AdSense account to start earning. Consider repositioning the current Ads for better outcomes whenever you notice higher bounce-rates on your dashboard.
This is one of the favorite forms of monetizing blogs. As an affiliate, you can promote digital information products for marketplaces such as Amazon. Look around at all the most profitable blogs; you won’t be surprised to find out they make a lot of money from affiliate marketing. To become a successful affiliate, you have to rank for high purchase intent Google keywords and mediate purchase processes.
Don’t concentrate on aimless informational content that cannot be monetized; instead, focus on articles that can generate money and drive purchases bearing in mind that your blog is a mediator. This means the keyword or phrases you rank for should have strong purchase intent.
You can simply search for the relevant products from those marketplaces, promote them on your site, and write product reviews. The significant advantage of promoting digital information products is that you get commissions higher than those of physical products (usually between 10-50%). Business Insider has a blog post titled ‘The 31 most influential books ever written about business’. Almost all of the links are affiliate.
Teaching Online Courses
One great thing with choosing a niche is that you become a thought leader in the space. This means your readers trust you with learning about the niche you specialise in. Therefore, it’s easy to build online courses. An example of this includes having a blog targeted at Barbers. Barbers would pay money if they can learn new techniques and marketing skills that they wouldn’t be able to find so easily anywhere else. Even if they could, they would trust you because you specialize in helping Barbers.
It’s now easier than ever to offer courses with Gumroad, Teachable and Podia. You can even use WordPress plugins such as Zippy Courses and LearnDash if you have planned on designing and hosting an online course entirely on your blog.
Offering Coaching and Consulting
This is typically another easy and quick way to turn your expertise into a business in the long run. You can have a page on your blog where you do one-on-one coaching at a fair fee. People in many instances need to get personalized advice from the expert feeding them with the information they’re reading. On the other hand, one-on-one consulting is usually offered to teams or organizations. You can assemble the packages you’re offering, such as DIY packages, hourly consults, and even unlimited email advice packages.
Blogging gives writers a great opportunity to become successful publishers. Regular blogging is a perfect training ground for coming up with eBooks, which today are also among the most popular items sold by online entrepreneurs. If you have extreme knowledge in your niche, you can package it up and sell it on the blog.
If you’ve got a solid audience, you can charge your preferred rates depending on the size of the eBook instead of selling on sites like Amazon. Make your blogs a source of free attractive information while you showcase your expertise.
Over time, your fans will get used to your content and they will want more in-depth materials, which now gives you a precious opportunity to create eBooks and sell to them. EBooks can be sold at higher prices than regular books, making you benefit from higher profits.
Selling Digital Products
You can sell digital products online if you’re looking for an extra stream of income or simply you don’t feel like advertising other people’s products. This involves items such as apps, themes, videos, images, plugins, eBooks, and online workshops or classes. Bear in mind that it’s very important to make your choice very useful and relevant to all your readers. Don’t just create products that you believe will make you money. First, listen to your audience and create something that meets their needs.
Examples of this includes:
- Selling camera presets to your photography audience
- Offering pre-made email marketing templates to your eCommerce audience
- Charging premium prices for your workout guides
Selling The Blog’s Newsletter Space
If your blog has an advertising space or weekly/monthly newsletters, you can get good amounts of money by charging brands for the advertising space or mentions in your periodical newsletters. This takes very little time, and you’re dearly paid for it, although you will need to build a decent size mailing list for a brand to consider this tactic.Gaps.com have put together a great guide on how newsletters make money.
Charging For Sponsored Media Content
Your followers are your social proof, so you need to build a good number first. After you gain a strong social media presence, many brands will be attracted to you. You can choose to charge relatively high fees either per post or reposts. If you’ve got a large number of followers, brands spot you because this shows readers love the content you post, and you can market them too to potential customers.
Blogging is an amazing way to express your passion for a certain field. However, make no mistakes and see it earn you a living either as a full-time career or side hustle. Making money through blogging requires a lot of persistence, especially if you began from scratch, and it can pay off in the long-term. Understand that you don’t need to use these money-making techniques all at once. First, consider what other individuals in the industry are doing, then begin from there, and you’ll learn what works for you perfectly and what doesn’t with time.
Buy or Sell your blog on a marketplace
If you aren’t interested in building your blog from scratch you can always purchase one. The same applies if you aren’t interested in monetizing the audience of your blog. You could just sell it to someone who can. Below are a list of some great places to sell or buy blogs: